![]() "But Phil Spencer said."īefore we dive right in, I do want to reference a comment made by Xbox boss Phil Spencer. If this acquisition happened four or so years ago, I would not have hesitated to say every Bethesda IP would now be an Xbox exclusive, but now? The game has changed in a big way, and that's not a sure thing. ![]() So different, in fact, that it oblierates how we look at comparing the two platforms. Microsoft would be well within their rights to make everything acquired an exclusive.Īnother factor into the statements made included a deep dive I recently published concerning Sony and Microsoft having wildly different marketing strategies for next gen. That being said, I'm also not saying my word is law. To do otherwise is basically asking to be crucified, and trust me, gaming journalists get enough of that already. I'm not going to say anything, especially not to a large audience like Game Informer, unless I can back it up and have experiences that lend validity. I have a master's degree in business with a focus on marketing and I've been in this industry for 17 years. The statements made about the acquisition weren't just wishful thinking. Perspective backgroundįirst, some background. While we clearly stated that there are definitely going to be some exclusives to come out of this, the biggest question that hit our inboxes was about The Elder Scrolls 6. ![]() After the news hit that Microsoft acquired ZeniMax, the big question was "what happens to Bethesda's biggest games?" While acquisitions usually mean exclusives, there is a big reason why The Elder Scrolls 6 might be an exception.Īlex, GI's "largest video editor," and I recently recorded a small podcast, which can be seen at the top of the article, where we talked about the recent acquisition and what that potentially means going forward.
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